
Everything Else
All the necessary (and perhaps unnecessary) additional details

Genre
Talent Competition
Political Drama
Political Comedy
Unscripted

Logline
Politics IS reality TV - time for reality TV to show politics how it’s done.

Visual Style & Tone
Visual Style:
Sophisticated, refined, moody
Tone:
Engaging, Edgy, Funny, Inspiring, Entertaining, Educational, Competitive, Easy to Watch

Season Arc
The show starts out with a good-natured, but challenging and judgmental audition phase, which gives way to a competition phase where allies and foes with stark political differences battle it out to convince the judges whose political philosophy is the right one to win over voters. Finally, the show reaches its pinnacle as the candidates compete for the heart of the nation’s voters with real-time voting and polling, and crescendos as the audience decides who will become America’s Candidate.

Brand Positioning
The name says it all - twice. POTUS is the office the competition is striving for. And the underlined US is the point: this show isn't about the political class. It's about us - we the people - and who is the "best of us" to lead.
"Government of the people, by the people, for the people."
- Abraham Lincoln
-- Of US, By US, For US --